The Philippine government, through the PPP Center, is the first Asian central government to be awarded Best Central Government PPP Promoter by the UK-based Partnerships Awards 2014. At the core of this citation is PPP Center's noteworthy communication initiatives to make PPP as a viable development scheme. Holding the plaque is Atty. Sherry Ann Austria, Deputy Executive Director of PPP Center, which benefited from the comprehensive communications planning and management consultancy under an ADB Technical Assistance program.
RubyComm-K.Austria, through its Principal Consultant’s involvement in a Technical Assistance Project by the Asian Development Bank, tightened the communications strategies of the Public Private Partnership (PPP) Center of the Philippines, which recognizes the unique attributes of its stakeholders.
Foremost of these stakeholders are members of the local and global finance community as well as capable construction companies and investors whose buy-in of rolled out government infrastructure, water, power, health and education projects are prerequisites to the success of PPPs in the Philippines.
Los Angeles Asian Journal featuring Ayala Land
Making a connection with Filipinos and kindling their aspirations for better homes are important for the country’s premier developers.
RubyComm-K.Austria has become the go-to group for Ayala Land and Ayala Land International Sales Inc. in reaching significant markets here and abroad. RCKA was with this premier company when it reached out to the Asian market on the occasion of its 15th anniversary, on its crucial introduction of new subsidiaries Alveo Land and Avida Land, which are distinct in qualities even as they carry the reputation and track record of the mother Ayala Land company. We were with them in media blitzes in North America as well as in Hong Kong for the opening of its sales office.
In separate periods, RCKA also held project launches and publicity campaigns with Robinson’s Land, FF Cruz and Co., New San Jose Builders, Active Land, and new players Milrose Realty Development Corporation and PrimeHomes.
Filipino Boxing Sensation Manny "Pacman" with the cabin crew of AirAsia Zest at General Santos City International Airport
RCKA etched a sterling lineage in tourism. This came into play with the prominent launch of budget airline AirAsia and succeeding media relations work.
When Manny Pacquiao rode AirAsia on his way to Macau for his fight with Chris Algieri, RubyComm-K. Austria was there to drum up support for the people's champ. Taylor Swift’s visit in Manila was a memorable event for fans, too, via facilitated coverages of key media persons.
The company was also pivotal in the success of the launch of Department of Tourism’s Pinoy Homecoming Program, which encouraged Filipinos abroad to come home.
Tourism Secretary Ramon R. Jimenez Jr. welcomes balikbayans at the “Pasko sa Paraiso: A Pinoy Homecoming Christmas Special”
Through RCKA’s mother company, Ruby Communications Inc., major national tourism campaigns were boosted with worldwide exposures.
Foremost of these were the 1994 Department of Tourism campaign Bring Home A Friend under then Secretary Mina T. Gabor, and the WOW Philippines under former Senator and Tourism Secretary Richard J. Gordon.
Other campaigns involved the Philippine Convention and Visitors Center; the Association of Asian Association of Conventions and Visitors Bureaus; the Philippine Tour Operators Association of the Philippines for the 13th and 18th Philippine Travel Mart; and the Philippine Travel Agencies Association.
RubyComm-K.Austria also lent media perspective to the drafting of the Strategic Plan for the Department of Tourism on medical tourism. (2008). The company implemented the publicity plan for the Philippine Health and Wellness Tourism Summit 2008, dubbed "Embracing Health and Wellness in the Heart of Asia" at the Sofitel Phillippine Plaza.
Ministers of trade and environment and senior officials from 21 countries at the first International Conference on Green Industry in Asia (ICGIA) at the Philippine International Convention Center
Projects involving environment concerns are also tops with the company. We worked with the Department of Environment and Natural Resources for Manila’s hosting of the International Conference on Green Industries of Asia organized by the UN with support from the United Nations Industrial Development Organization, the United Nations Environment Programme and the United Nations Economic and Social Commission (UNESCAP). More than 1,200 participants, including government ministers and senior officials of Asian countries, business leaders, top officials of the United Nations system attended the conference.
Ayala Land Vice President and Nuvali General Manager Jun Bisnar, Tourism Director Cynthia Lazo, UNIDO Country Representative Dr. Suresh Chandra Raj, DENR Environmental Management Bureau Assistant Director Atty. Jonas Leones and Sabsy Palanca, founding president of the Women’s Business Council at the Green Kapihan
The company launched the Green Kapihan. The first time it was held, it was to focus on the emergence of green industries. Event partners were Nuvali and the United Nations Industrial Development Organization. Its second holding was with LA Ducut for the promotion of green architecture.
The UP Yearbook inspired by National Artists
We like wearing our hearts on our sleeves. So, when groups request for help in promoting their advocacies, we gladly assist.
The company’s principal consultants launched the Asia Urb funded Maternal Health Program of the City of Manila in 2006. We kept our health advocacy through succeeding programs with the Philippine Business for Social Progress, like its TB-DOTS program and the breastfeeding campaign launch of the World Health Organization and Department of Health.
RubyComm-K.Austria’s advocacy on the promotion of the arts was carried through publicity programs of the QCinema International Film Festival 2014; “Boses”, an award winning film about child abuse by Ellen Ongkeko-Marfil; the launch of the Fernando C. Amorsolo Art Foundation’s book, “Maestro Fernando C. Amorsolo: Recollections of the Amorsolo Family” with an event at the Blue Leaf at McKinley Hills in Fort Bonifacio; the art initiatives of the Carl Jung Circle Center of the Philippines and the Reposo Art Festival. It was with great inspiration that the company highlighted National Artist graduates of the University of the Philippines in the making of the 2010 UP Alumni Yearbook.
The Many Faces of the Teachers at the front page of the Philippine Daily Inquirer
In education, we conceptualized and implemented a media publicity plan for Globe Telecoms to highlight its leadership in integrating Information and Communications Technology in education through its umbrella Corporate Social Responsibility program - BridgeCom.
Since 2007, RubyComm-K.Austria has been working with Bato Balani Foundation and Diwa Learning Systems to keep warm in people's hearts the dignity and nobility of the teaching profession. RCKA promoted its annual teachers months campaign - The Many Faces of the Teachers and A Tribute to Teachers. This includes going to far flung areas to interview the nominees for The Many Faces of the Teacher. Our documentation has also been valuable in achieving for Mr. Randy Halasan the prestigious Ramon Magsaysay Emergent Leadership Award in 2014.
The Many Faces of the Teachers 2013 honorees Randy H. Halasan of Davao City, Jesus C. Insilada Ed.D., Julieta Santillana-Serrano of Iloilo and Teodora D. Balangcod Ph.D. of Baguio City at the cover of Starweek
Also, the company has been providing consultancy services to First Asia Institute of Technology and Humanities (FAITH) in Tanauan, Batangas since its foundation. For two years now, the company has been recognized by the school as one of its valuable industry partners.
With Diwa Learning Systems and Digilearn, the company has also been promoting the use of ICT in education, through products like Genyo Learning Management System, yopad and digitized magazines and textbooks.
RubyComm-K.Austria organized the launch of eTelecare’s three delivery sites, with live feeds from the sites
When the big leaguers roll out their big plans, RubyComm-K.Austria is there to give valuable insights relevant to their launch campaigns.
RubyComm-K.Austria put in public eye the takeoff of eTelecare Global Solutions, a Philippine BPO pioneer, with the key strategy of relating eTelecare’s role in a sunshine industry of the country. eTelecare has since evolved to being Stream, later acquired by Convergys. We were the first to inform the public about the emergence of knowledge process outsourcing through an innovative company called SPI Technologies.
From left, Ayala Corporation Chairman and CEO, Jaime Augusto Zobel de Ayala; Holiday Inn & Suites Makati General Manager and Area General Manager of the InterContinental Hotels Group (IHG) Philippine Cluster Mr. Christian Pirodon; IHG Director of Operations for Singapore, Malaysia, Indonesia, and the Philippines, Shantha de Silva; Ayala Land Chairman Fernando Zobel de Ayala; and Ayala Land President, Tony Aquino at the launch of Holiday Inn & Suites Makati
With pizzazz, we promoted the grand opening of the first purposely built Holiday Inn in the country -- the Holiday Inn and Suites Makati; heralded the inauguration of the Manila North Port Passenger Terminal with an advertising and publicity campaign, which generated front page exposures and desired buzz for the world-class facility at the port.
Manila North Port TVC
It also advised LiveIt Solutions (Ayala Corporation’s BPO investment arm) on local PR strategies for new acquisitions Integreon, which handles legal and financial processes outsourcing, and Infinity Express, which deals with graphics and arts design outsourcing.
Branders.com, a fast growing online company that serves Fortune 500 companies on their branded merchandise needs, was made known to young professionals as a rewarding place to work with.
We excited Filipinos with the latest from Asus, Netgear and Altec Lansing through a series of engagements with the company Banbros.
Suzuki Officials lead by President Mr. Satoshi Uchida (2nd from left) at the launch of Suzuki Auto Makati
Filipinos knew of top league choices in fuel efficient motorbikes and cars through three rounds of RubyComm-K.Austria's publicity campaigns with Suzuki Philippines.
Presscon for the Philippine Azkals
In sports, the company has attained valuable partnership with Philippine sportswriters for the promotions of local sports. We worked with them on the occasion of the 12th season of the NCAA South; the launch of the Nuvali Dirt Weekend; the 2009 Philippine National Figure Skating Championships and the Philippine International Ice Hockey Tournament 2009. RubyComm-K.Austria also co-organized the 1st SM Bowling Media Invitational Cup participated by major television networks and publications in the country.
As part of corporate activities with Suzuki Philippines, we gathered the media for a briefing with Suzuki and Philippine Azkals officials and players during the Suzuki Cup send off in 2013. In the case of skater Michael Martinez, RCKA trumpeted his achievements when he competed in international competitions in 2009.
The Philippine Robotics Team from First Asia Institute of Technology and Humanities at the front page of Manila Bulletin
In other arenas, RubyComm-K. Austria, led the Filipinos in celebrating Filipinos' achievements abroad. The nation woke up with front page features in all leading newspapers when the first Filipino won the much coveted World Entrepreneur of the Year Award in Monte Carlo at the onset of the SGV-EOY Entrepreneur of the Year awards in cooperation with the Relationships Management Co. Filipinos were gladdened by a team of bright minds from the First Asia Institute of Technology and Humanities when they won for the country its first World Robotics Olympiad trophy in Nanjing, China.
RubyComm-K.Austria engaged the public on noteworthy retail business developments with two consecutive publicity campaigns for the Philippine Retailers Association (2009 -2010) for its National Retailers Conference and Exhibits with themes “Opportunities in Crisis” and “Roadmap to Retail Growth in the New Decade". Emerging business opportunities were brought to fore with publicity programs for projects of the Philippine Small and Medium Business Development Foundation (PHILSMED), including its Business Opportunities Series, the Federation of Cutflowers and Ornamental Plant Growers of the Philippines.
The company also provided the publicity for the International BID Challenge, an online competition for best business plans supported by BiD Network of Amsterdam.
Road testing Eagle Creek with representatives from the country’s top publications
Lifestyle and leisure are also our language. RubyComm-K.Austria kept the country on top of trends. The company worked with Primer when it presented its Philippine designed Jansport Bag and launched Eagle Creek in the country through a media event in Caramoan, Camarines Sur; and with Unisell when it introduced various brands like Lander, Esprit Perfume, Adidas Scents and Beckham Perfume, which included a sassy launch at the Manila Ocean Park.
Fashion sense for fashionistas was kept in check with Anthology Shoes.
Anvil Awards for Echanted Kingdom's 10th Magical Year PR Program
In entertainment, we encouraged fun through Enchanted Kingdom, which won for the company an Anvil Award for its 10th Anniversary Campaign; Worlds of Fun and SM Leisures’ SM Bowling, Ice Skating and Nido Fortified Science Discovery Center.
We also kept Filipinos’ palette delighted with exciting restaurant concepts from Lima Park Hotel in Malvar, Batangas and Bistro Mondo in Makati. We beamed out the recognition garnered by L’Opera as best Italian restaurant in the roster of Manila’s Best Kept Restaurants Secrets and with the Italian Chamber of Commerce.
Our roster of clients continues to grow as more companies seek us out for our intimate knowledge on communications and public relations. We herald our clients’ expertise in their respective areas, resulting to engaging experiences with desired audiences.