The Philippine government, through the PPP Center, is the first Asian central government to be awarded Best Central Government PPP Promoter by the UK-based Partnerships Awards 2014. At the core of this citation is PPP Center’s noteworthy communication initiatives to make PPP as a viable development scheme. Holding the plaque is Atty. Sherry Ann Austria, Deputy Executive Director of PPP Center, which benefited from the comprehensive communications planning and management consultancy under an ADB Technical Assistance program.
RCKA, through its Principal Consultant’s participation in a Technical Assistance Project by the Asian Development Bank, provided the communications strategies of the Public Private Partnership (PPP) Center of the Philippines at the onset of its creation.
It recognized the unique attributes of stakeholders in PPPs. Among these stakeholders are local and global finance communities, capable construction companies and investors, whose buy-in of rolled out government infrastructure, water, power, health and education projects are prerequisites to the success of PPPs in the Philippines.
The success of the PPP communications planning was noted by economic planning officials which invited RCKA as media faculty for the Public Management Development Program of the Development Academy of the Philippines (DAP). RCKA consultants handled for the Media Relations program of PMDP for five years.
Making a connection with Filipinos and kindling their aspirations for better homes are important for the country’s premier developers.
RCKA has provided valuable assistance to Ayala Land and Ayala Land International Sales Inc. in reaching significant markets here and abroad. It targeted the Asian market on the occasion of its 15th anniversary and with its crucial introduction of new subsidiaries Alveo Land and Avida Land. The latter are distinct groups even as they carry the reputation and track record of the mother Ayala Land company. The company was with them in media blitzes in North America as well as in Hong Kong for the opening of its sales office.
In separate periods, RCKA also held project launches and publicity campaigns with Robinson’s Land, FF Cruz and Co., New San Jose Builders, Active Land, and new players Milrose Realty Development Corporation and Primehomes Real Estate Development Inc.
RCKA helps key destinations in the country open its doors through tourism. With its engagement with Philippines AirAsia, savvy Filipino travelers across different age brackets know about hot destinations, budget fares, and promotions that help boost travel and tourism industry in the country.
It collaborates with Delivering Asia, a Thailand-based consultancy firm which has carved its own niche in the global tourism and hospitality industry. RCKA helped promote brands like Mango Tree, Movenpick Hotel and Spa Boracay, C9 Hotelworks, and Greenview. We also are part of the promotions of Hospitality Investment Conference Philippines, an event that presents key figures the opportunities available in the country’s hospitality sector.
The company was also pivotal in the launch of Department of Tourism’s (DOT) Pinoy Homecoming Program, which encouraged Filipinos abroad to come home. It provided media perspective to the drafting of the Department of Tourism’s Strategic Plan on medical tourism. The company implemented the publicity plan for the Philippine Health and Wellness Tourism Summit dubbed "Embracing Health and Wellness in the Heart of Asia" at the Sofitel Philippine Plaza.
RCKA assisted in the mounting of a summit conducted by the International School of Sustainable Tourism, which is headed by former Department of Tourism (DOT) Secretary Mina T. Gabor. The event, entitled “Global Youth Forum”, was attended by over 500 participants consisting of students, young professionals, and government workers from different parts of the country.
Tourism Secretary Ramon R. Jimenez Jr. welcomes balikbayans at the “Pasko sa Paraiso: A Pinoy Homecoming Christmas Special”
RCKA helps shape the story of various tourism establishments. We help broaden the exposure of Lima Park Hotel, a 4-star business hotel in Malvar, Batangas. We promote its cruise services, which is a partnership with the local government of Batangas. Aboard the ‘Lady of the Lake’, a 30-seater catamaran, participants can take in views of waters and landscape from Taal Lake. It also promotes the Marian Orchard, a sprawling prayer park in Balete, Batangas.
Previous work also included Las Casas Filipinas de Acuzar, a heritage resort in Bagac, Bataan.
The company also leads in the promotion of voluntourism through the website, that features stories of organizations and “voluntours” (volunteers for tourism) and opportunities to support a cause.
The company’s history is also deeply intertwined in this sector.
RCKA’s mother company, Ruby Communications Consultancy, provided worldwide exposures to major national tourism campaigns like the 1994 Department of Tourism campaign Bring Home A Friend under then Secretary Mina T. Gabor, and the WOW Philippines under former Senator and Tourism Secretary Richard J. Gordon. Other campaigns involved the Philippine Convention and Visitors Center; the Association of Asian Association of Conventions and Visitors Bureaus; the Philippine Tour Operators Association of the Philippines for the 13th and 18th Philippine Travel Mart; and the Philippine Travel Agencies Association.
RCKA all gained expertise in tour guide training, in the course of all these tourism engagements. It has helped the Sasmoan local governent of Pampanga to train tour guides for the Bird Sanctuary in the area.
Ministers of trade and environment and senior officials from 21 countries at the first International Conference on Green Industry in Asia (ICGIA) at the Philippine International Convention Center
Projects involving environmental concerns are also top ranked with the company. It worked with the Department of Environment and Natural Resources for Manila’s hosting of the International Conference on Green Industries of Asia organized by the UN with support from the United Nations Industrial Development Organization, the United Nations Environment Programme and the United Nations Economic and Social Commission (UNESCAP). More than 1,200 participants, including government ministers and senior officials of Asian countries, business leaders, top officials of the United Nations system attended the conference.
Ayala Land Vice President and Nuvali General Manager Jun Bisnar, Tourism Director Cynthia Lazo, UNIDO Country Representative Dr. Suresh Chandra Raj, DENR Environmental Management Bureau Assistant Director Atty. Jonas Leones and Sabsy Palanca, founding president of the Women’s Business Council at the Green Kapihan
The company launched the Green Kapihan. Its maiden offering focused on the emergence of green industries. Event partners were Nuvali and the United Nations Industrial Development Organization. Its second holding was with LA Ducut for the promotion of green architecture.
Another branch of the green movement is promoting energy efficiency. We worked closely with Hi-Cool Engineering Corporation, which is one of the leading providers of innovative air-conditioning products and services in the country. Through our strategic communications plan, Hi-Cool was able to launch significant ads that showcase their cause and offerings.
RCKA also provided media relations support for the MultiStakeholder Consultative Forum on Green Finance hosted by the Climate Change Commission and the Senate Committee on Climate Change; Climate Reality Leadership Awards, the 31st Climate Reality Leadership Corps Training with former US Vice President Al Gore and phases leading to the Philippine Government’s ratification of the 2015 Paris Agreement.
We like wearing our hearts on our sleeves. So, when groups request for help in promoting their advocacies, we gladly assist.
On health, the company’s principal consultants launched the Asia Urb funded Maternal Health Program of the City of Manila in 2006. It has kept its health advocacy through succeeding programs with the Philippine Business for Social Progress, like its TB-DOTS program and the breastfeeding campaign launch of the World Health Organization and Department of Health.
RCKA underscores the benefits of healthy living. It was the first to disseminate news about the Buteyko breathing introductory seminars, which harps on the importance of correct breathing for better health.
Supporting social causes is also part of our company DNA. RCKA readily took on the challenge to give PR consultations for the Batangas-based organization Soro-Soro Ibaba Development Cooperative (SIDC). Through training and mentorship, the staff of SIDC was taught effective corporate communications. The media support of RCKA paved the way for the cooperative to launch a relevant print ad.
It helped Manila North Harbour Port Inc. (MNHPI) to get the word out about the launch of their “Bahay Silungan sa Daungan”, a halfway home for victims rescued at the port of Manila.
Heeding the call to provide succor to the marginalized, RCKA closed a sponsorship deal to aid the operations at the Aeta Rehabilitation and Resettlement Program. It houses the Aetas who have been displaced by the Mt. Pinatubo eruption. This area is led by Sister Eva Fidela Maamo, M.D., under the non-profit organization Foundation of Our Lady of Peace Missions, Inc. (FOLPMI).
Promoting cultural initiatives is also close to our hearts.
RCKA’s advocacy on the promotion of the arts was carried out through publicity programs of the launch of the Fernando C. Amorsolo Art Foundation’s book, “Maestro Fernando C. Amorsolo: Recollections of the Amorsolo Family” with an event at the Blue Leaf at McKinley Hills in Fort Bonifacio; the art initiatives of the Carl Jung Circle Center of the Philippines and the Reposo Art Festival. It was with great inspiration that the company highlighted National Artist graduates of the University of the Philippines in the making of the 2010 UP Alumni Yearbook.
It helped Katha Publishing Co., Inc, a subsidiary of Goodwill Bookstore, in creating buzz for their new book which focuses on spousal abuse. “Marriages Gone Awry (Aray)” was featured in several broadsheets.
RCKA helped preserve indigenous weaving traditions by promoting the textile programs and expos organized by the Office of Senator Loren Legarda.
With PR support of RCKA, the QCinema International Film Festival has grown its own audience and has become an annual must-see event among cinephiles and movie-goers.QCinema has been the launchpad of independent filmmakers to produce quality and world-class films.
It also helped in the promotion of “Swipe”, a film that tackled the dangers of social media by Ed Lejano; and “Boses”, an award winning film about child abuse by Ellen Ongkeko-Marfil.
In education, we conceptualized and implemented a media publicity plan for Globe Telecoms to highlight its leadership in integrating Information and Communications Technology in education through its umbrella Corporate Social Responsibility program - BridgeCom.
Since 2007, RCKA has been working with Bato Balani Foundation and Diwa Learning Systems to keep warm in people’s hearts the dignity and nobility of the teaching profession. RCKA promoted its annual teachers month campaign - The Many Faces of the Teachers and A Tribute to Teachers. The tasks include going to far flung areas to interview the nominees for The Many Faces of the Teacher. Our documentation has also been valuable in achieving for Mr. Randy Halasan the prestigious Ramon Magsaysay Emergent Leadership Award in 2014.
Also, the company has been providing consultancy services to First Asia Institute of Technology and Humanities (FAITH) in Tanauan, Batangas since its foundation. For ten years now, the company has been recognized by the school as one of its valuable industry partners.
With Diwa Learning Systems and Digilearn, the company has also been promoting the use of ICT in education, through products like Genyo Learning Management System, Yo-pad and digitized magazines and textbooks.
RCKA is instrumental in the completion of GNews, Diwa’s pamphlet for Genyo, and Quality Teacher, a quarterly online magazine that aims to help Filipino educators improve their craft with relevant stories and information on education.
We also work hand-in-hand with Diwa to expand their offerings at SmartKids Asia Philippines. Our media support helps boost the exposure of the both the event and their partner brands.
Special articles for sponsors and clusters of participants of SmartKids Asia are written for SmartKids Asia.
RCKA’s science-oriented projects involved a far-reaching communications plan for the Philippine Foundation for Science and Technology (PFST) and the promotions the Nido Fortified Science Discovery Center, located in a 3000 square meter, two-level facility in SM Mall of Asia Complex, Pasay City.
RubyComm-K.Austria organized the launch of eTelecare’s three delivery sites, with live feeds from the sites
When the big leaguers roll out their big plans, RCKA is there to give valuable insights relevant to their launch campaigns.
RCKA put in public view the takeoff of eTelecare Global Solutions, a Philippine BPO pioneer, with the key strategy of relating eTelecare’s role in a sunshine industry of the country. eTelecare has since evolved to being Stream, later acquired by Convergys. We were the first to inform the public about the emergence of knowledge process outsourcing through an innovative company called SPI Technologies.
From left, Ayala Corporation Chairman and CEO, Jaime Augusto Zobel de Ayala; Holiday Inn & Suites Makati General Manager and Area General Manager of the InterContinental Hotels Group (IHG) Philippine Cluster Mr. Christian Pirodon; IHG Director of Operations for Singapore, Malaysia, Indonesia, and the Philippines, Shantha de Silva; Ayala Land Chairman Fernando Zobel de Ayala; and Ayala Land President, Tony Aquino at the launch of Holiday Inn & Suites Makati
With pizzazz, we promoted the grand opening of the first purposely built Holiday Inn in the country -- the Holiday Inn and Suites Makati; heralded the inauguration of the Manila North Port Passenger Terminal with an advertising and publicity campaign, which generated front page exposures and desired buzz for the world-class facility at the port.
We also advised LiveIt Solutions (Ayala Corporation’s BPO investment arm) on local PR strategies for new acquisitions Integreon, which handles legal and financial processes outsourcing, and Affinity Express, which deals with graphics and arts design outsourcing.
RCKA took care of the launch of MyHealth Clinic, a chain of multispecialty medical clinics that provide compassionate, convenient, and cost-effective outpatient healthcare services. Since its inauguration, the clinic now has five branches across the country.
Public safety and security are topmost priorities for the company. It propped up Manila North Harbour Port Inc. (MNHPI) to inform passengers of its safety and security measures it undertook when an upsurge of passengers were expected.
In 2013, RCKA also assisted Dr. Michael L. Romero, then-president of MNHPI, to gather stakeholders and media in a logistics summit to help expedite the movement of relief goods to the areas affected by Typhoon Yolanda.
In sports, the company has attained valuable support of Philippine sportswriters for the promotions of local sports.
We worked with sportswriters on the occasion of the 12th season of the NCAA South; the launch of the Nuvali Dirt Weekend; the 2009 Philippine National Figure Skating Championships and the Philippine International Ice Hockey Tournament 2009. RCKA also co-organized the 1st SM Bowling Media Invitational Cup participated by major television networks and publications in the country.
We called for media focus on various AirAsia’s sports-related projects and events across the nation and beyond.
With AirAsia, RCKA rallied support for Philippine olympic medalists Hidilyn Diaz (Silver medalist 2016 Summer Olympics) and Josephine Medina (Bronze medalist 2016 Summer Paralympics) when they were awarded with free flights.
RCKA also helped generate media support when Manny Pacquiao flew to Brisbane, Australia for his fight with Jeff Horn. He rode the AirAsia plane bearing a livery inspired by the “Pambansang Kamao”. RCKA was also there to drum up support for the people’s champ when he rode AirAsia on his way to Macau for his fight with Chris Algieri in 2014.
As part of corporate activities with Suzuki Philippines, we gathered the media for a briefing with Suzuki and Philippine Azkals officials and players during the Suzuki Cup send off in 2013. In the case of skater Michael Martinez, RCKA trumpeted his achievements when he competed in international competitions in 2009.
In other arenas, RCKA, led the Filipinos in celebrating Filipinos’ achievements abroad.
We roused the crowd at the 18th National Collegiate Athletic Association-South (NCAA-South) that was hosted by the First Asia Institute of Technology and Humanities (FAITH). Print media covered the event as well as Dyan Castillejo of Sports Unlimited and CNN Philippines.
For years, RCKA has successfully brought media to enjoy and cover Lima Park Hotel’s annual sports programs. The events “Batangas Earth and Wind Festival” and “Bisikleta Iglesia” have been featured on both online and print writeups.
RCKA took charge of the PR campaign for the first QC Sports Summit at the Amoranto Theater in 2015. Organized by the Office of Vice Mayor Joy Belmonte, the event aims to establish Quezon City as a hub where young athletes are developed.
The nation woke up with front page features in all leading newspapers when the first Filipino won the much coveted World Entrepreneur of the Year Award in Monte Carlo at the onset of the SGV-EOY Entrepreneur of the Year awards in cooperation with the Relationships Management Co.
Filipinos were gladdened by a team of bright minds from the First Asia Institute of Technology and Humanities when they won for the country its first World Robotics Olympiad trophy in Nanjing, China.
We also lauded Filipino brands which achieved world records. These include Yamaha Motorcycle’s Guiness Records set last 2014 - The Most Number of Motorcycle Engines Started Simultaneously, The Most Number of Motorcycle Horns Sounded Simultaneously, and The Largest Parade of Yamaha Motorcycles; and records set at the HistoryCon 2016 by Fly Ace Corporation.; Panasonic; and Zark’s Burgers.
RCKA engaged the public on noteworthy retail business developments with two consecutive publicity campaigns for the Philippine Retailers Association (2009 -2010) for its National Retailers Conference and Exhibits with themes “Opportunities in Crisis” and “Roadmap to Retail Growth in the New Decade”.
Emerging business opportunities were brought to fore with publicity programs for projects of the Philippine Small and Medium Business Development Foundation (PHILSMED), including its Business Opportunities Series, the Federation of Cutflowers and Ornamental Plant Growers of the Philippines.
The company also provided the publicity for the International BID Challenge, an online competition for best business plans supported by BiD Network of Amsterdam.
It also provided support on the recent Semiconductor and Electronics Industries in the Philippines Foundation, Inc. (SEIPI) conference.
Technology affords many brands to rethink the way they do business. They also encourage “disruptors” to crystallize ideas into fully-sculpted solutions.
RCKA led the Philippine promotions of AirAsia’s first ever hackathon dubbed “AirAsia Airvolution: Spearheading Innovation in Asean”, held at its RedQ headquarters in Malaysia.
We also support Brainsparks, a startup incubator that helps founders build sustainable and meaningful technology companies. Some of these were Sparkathon, their very own hackfest and tech bootcamps that advance the Internet of Things (Iot); StartUp Project PH, a two-day summit with other tech startup company; and a 3D printing workshop with Shapecloud.
Branders.com, a fast growing online company that serves Fortune 500 companies on their branded merchandise needs, was made known to young professionals as a rewarding place to work with.
We excited Filipinos with the latest from Asus, Netgear and Altec Lansing through a series of Filipinos knew of top league choices in fuel efficient motorbikes and cars through three rounds of RCKA’s publicity campaigns with Suzuki Philippines.
Lifestyle and leisure are also our language. RCKA kept the country on top of trends. The company worked with Primer when it presented its Philippine designed Jansport Bag; and when it launched Eagle Creek in the country through a media event in Caramoan, Camarines Sur. It also worked with Unisell when it introduced various brands like Lander, Esprit Perfume, Adidas Scents, Beckham Perfume, and Playboy Perfume, which included a sassy launch at the Manila Ocean Park.
Fashion sense for fashionistas was kept in check with Anthology Shoes. We also brought the beat of Asian runways to the country through AirAsia Runway Ready Designer Search 2017, which looks for the most talented young fashion designers across different ASEAN countries.
In entertainment, we encouraged fun through Enchanted Kingdom, which won for the company an Anvil Award for its 10th Anniversary Campaign; Worlds of Fun and SM Leisures’ SM Bowling and Ice Skating.
We also kept Filipinos’ palette delighted with exciting restaurant concepts from Lima Park Hotel in Malvar, Batangas and Bistro Mondo in Makati. We beamed out the recognition garnered by L’Opera as best Italian restaurant in the roster of Manila’s Best Kept Restaurants Secrets and with the Italian Chamber of Commerce. Onboard the AirAsia flights, we also kept up with the changes in their Santan menu and merchandise catalog.
RCKA was also consulted for Quezon City’s pageant with a cause. The “Queen of Quezon City (QQC)” pageant was staged by the local government together with the community pride group Quezon City Pride Council and was anchored on the historic and comprehensive Gender Fairness Ordinance or ordinance #2357, a protective and anti-discriminatory measure specifically created for the LGBT community.
RCKA takes time to mentor through government media training. As our way of giving back to the community, we helped the government training arm, the Development Academy of the Philippines, in spreading the gospel of good governance and communications.
Through the Media Relations and Engagement course under Public Management Development Program of the DAP, we are able to help elevate the competence of government officials in communications planning and media relations.
Special interests of RCKA members are also supported through events organizing and publicity. These include involvement with the Foundation of Our Lady of Peace Missions Inc.; the Luminous Cross of Grace Foundation; Trails to Empower Kids (TREK), UP ARCO, and Mga Anak ni Inang Daigdig.
Our roster of clients continues to grow as more companies seek us out. Creative solutions stem from our intimate knowledge on communications and public relations. We herald our clients’ expertise in their respective areas, resulting to engaging experiences with desired audiences.